Intrade is an African market research, market intelligence and field execution partner. We bring together a proven method, Intrade’s own first-party market data, customer data, purpose-built technology and local operational support—making intelligence accessible to the teams who need to use it. Through DEEP, we help organisations discover opportunities, execute effectively, expand intelligently and progress continuously across African markets.
OUR SOLUTIONS
First-party African market data. Technology proven by our own teams. Local expertise that turns plans into action.
New to Intrade? Start with the Intrade overview →
The Market360 advantage
Modernising census, audit and route-to-market with verified, enriched and indexed intelligence.
Add Pulse to track changing market and execution signals.
Read the Intrade overviewHow we work: the DEEP methodResults in marketCustomer storiesAbout IntradeContact
Choose the challenge closest to yours. Each one links to the solution that addresses it and to a customer story showing the result.
Know every outlet, channel and customer segment in the markets you operate in, before you commit resources.
Explore market research and mapping → How Mapinga Foods mapped Dar es Salaam →
Turn scattered, inconsistent records into clean, matched and enriched data your teams and AI tools can rely on.
Explore the Data Refinery → How HBI unified data across five markets →
Target the outlets and locations most likely to grow, ranked by evidence rather than instinct.
Explore high-potential outlet targeting → How BetKing scaled to 14,000+ outlets →
Plan routes, deploy field teams and verify what happened in market, in one connected workflow.
Explore field execution and audits → How HBI redesigned routes in 12 months →
See which outlets, locations and consumer patterns are trending up or down, and what is driving the change.
Open new channels and markets with distribution planning and a route-to-market plan grounded in first-party data, from channel expansion to distributor reach.
Explore route-to-market planning → How Mapinga Foods went nationwide →
DEEP brings the complete journey together—from discovering opportunities and executing plans to expanding what works and measuring progress. It helps organisations manage information as a continuous path to action and growth.
Outlet census, mapping and segmentation with Census360.
Field-force management with Intrade.app / Workstar, route-to-market planning and live audits with Audit360.
New outlets, territories and channels, targeted with Edge360.
Market analytics and AI that feed the next cycle, powered by M360 Pulse.
Market360 is an African market-intelligence platform for market research, outlet mapping, targeting, field execution and market analytics. It is an end-to-end platform that connects Intrade’s first-party market data, customer data and external consumer signals—including time-based movement patterns. It classifies, curates and enriches this information so it is ready for analytics and AI, but accessible enough for everyday planning and operations.
Sales managers, field-team leaders and operators can search, segment, plan and act on data without needing specialist data-science skills.
The Data Refinery cleans, matches, classifies and enriches Intrade and customer data—data cleaning, matching and enrichment as one service. It improves search, planning, workforce management, execution, commerce, analytics, AI and Pulse—and makes refined intelligence available to customer and external systems through data integration and automation.
M360 Pulse monitors consumer movement, audit, digital and brand signals over time to identify positively and negatively trending outlets, locations and consumer activity. It helps teams understand the social, market and event influences shaping volume and economic potential—so they can anticipate where opportunity may shift and decide where to act next.
Customers access Market360 through structured field projects, configurable subscriptions or targeted data projects. Additional data, integration and usage services can be added as requirements grow.
Powered by the Market360 Data Refinery. Structured, field-based market-intelligence projects built on data refinement, enrichment and indexing.
Commercially, these are project-based offers.
Powered by Market360 Data Console and M360 Pulse. Configurable subscription packages combining platform access, recurring insight and selected market segments or categories.
Every subscription includes Data Console access and Pulse insight. Commercially, these are recurring offers.
Targeted analytical projects using specialised consumer, movement and profiling intelligence.
Commercially, these are project-based offers.
Add-ons and usage.
Optional layers may include RTM data, category packs, additional credits, exports, API access, matching, enrichment and system integration. These are modular additions to any of the three families above.
Alongside Market360, Intrade delivers research, software and professional services. Each is described by the problem it solves and the outcome it produces.
Census360 document ↗
Audit360 document ↗
Data Projects document ↗
Intrade.App document ↗
Supply Chain Commerce document ↗
Data Projects document ↗
Growth Managed Services document ↗
Explore customer stories showing the challenges addressed, the Market360 and Intrade capabilities used, and the verified outcomes delivered.
Enquire about our solutions