WORKFORCE AUTOMATION

Intrade.App

Field technology that works where the work happens.

A proven, low-code mobile platform for sales teams, field operations and reliable data collection.

A field plan only creates value when the right work happens at the right outlet. Intrade.App puts customer lists, routes, tasks and evidence capture into the hands of your team, replacing disconnected instructions and retrospective reporting with structured mobile work and management visibility.

Field technology in everyday African trade execution

One platform. Your field processes.

Low-code means forms, tasks, validation and workflows can be configured around your operating process. Use the same platform for sales force automation, merchandising, audits, census, research, asset management, maintenance and service visits. Your people receive guided activities; managers can see what was completed, where and with what evidence.

One configurable platform across many field workflows

DEEP: Discover → Execute → Expand → Progress

Within Intrade’s DEEP method, the App supports Execute through field workflows and Progress through evidence for review. Its structured collection also underpins discovery work such as Census360.

Execute in the field. Progress through evidence.

Core platform features

Configurable mobile workflows. Set up forms, activity types, task sequences and evidence requirements around the job.
Offline-first operation. Complete field tasks and capture data without connectivity; synchronise when a connection returns.
Task, route and schedule management. Allocate visits, organise call cycles and guide salespeople, merchandisers or field teams through assigned work.
Location-aware execution. Use GPS check-ins, timestamps and configured geofences to support visit and location verification.
Validation at capture. Apply required fields, conditional questions, format checks and business rules to improve consistency before submission.
Field evidence and identification. Capture photographs, barcode readings and digital signatures; use NFC tags for asset or location workflows where configured.
Sales and trade measurement. Record visit outcomes, stock, price, availability, merchandising, promotions and audit or inspection responses.
Management dashboards and reporting. Monitor completion, coverage, productivity and exceptions by user, geography and time as records synchronise.

Plan the work → execute offline → validate → capture evidence → manage performance

Proven through our own field operations

Intrade.App is the technology backbone our own teams use to run fieldwork and collect data. Deployed across more than 27 African countries and used by more than 10,000 users, it has been shaped by intermittent connectivity, entry-level devices and varied user skills. Reliability, guided workflows and evidence are central to the product—not afterthoughts.

Built through real African operating conditions

CONNECT FIELDWORK TO THE BUSINESS

From field activity to
commerce and intelligence.

Use the platform with your own workforce. Connect the wider Intrade capabilities that your process needs.

Intrade.App is a mobile front end that connects your back-end systems to your field force, providing work instructions and internal data for validated execution. Its integration framework connects field activity to the systems that manage customers, transactions and performance.

Back-end systems → Intrade.App → field force → validated execution

Connected by design

Supply Chain Commerce. Link rep-assisted orders to product, pricing, stock and ERP workflows. Merchant Marketplace supports in-country sales; Distributor Marketplace supports primary distribution through the configured commerce solution.
Analytics and reporting. Feed field data into Intrade’s Data Hub, Apex Analytics and BI environments such as Qlik, or your own reporting platform. Compare coverage, productivity and trade execution.
Data Orchestration (Integration & Automation). Exchange customer, outlet, activity and transaction data with CRM, ERP and other systems through configured APIs and automated workflows, reducing manual re-entry.
Market360 Data Refinery, where included. Check, match, verify, enrich and index field records. Suitable photographs can also yield structured brand, product and price signals through AI-assisted image processing.

Connections and processing are scoped to the deployment. Synchronisation depends on connectivity and source systems; customer data remains subject to agreed permissions.

Commerce, analytics, orchestration and Refinery around the field workflow

Field visit connected to ordering and management reporting

What you get

A configured mobile application and management console, with user setup, outlet lists, forms, business rules, tasks, routes and reporting matched to your workflow. Agreed integrations connect the outputs to your systems. The platform licence, configuration, integrations and support are scoped to your deployment.

Intrade provides localisation, onboarding, training and in-market support to help teams adopt the tools. Your team can operate the platform independently; embedded specialists or managed operations are available when additional capacity is needed.

Configured platform + integrations + local adoption support

What’s next? Make every route more productive.

Target the right outlets. Bring Market360 or Census360 priorities into your call plans and Pareto routes, focusing sales and van-sales effort on outlets with stronger commercial potential.
Connect visits to transactions. Extend the sales workflow through Supply Chain Commerce so field orders reach the correct ERP, distributor and fulfilment process, with analytics connecting activity to results.
Keep improving the plan. Use Audit360 for repeat execution checks, with Pulse as an add-on for changing market signals over the same outlet base. Refine route priorities, visits and corrective tasks.

Target → visit → transact → measure → refine

Plan the work. Equip the team. Capture the evidence.

See Intrade.App in your workflow. Bring one field process, your outlet list and the systems it needs to connect to. We will demonstrate how the platform fits.