Go where others don’t.
See what others can’t.

Ground-Truth Intelligence

Boots-on-the-ground presence, turning real data into real opportunity, capturing how markets actually move and behave.

Purpose-built tools developed in Africa, for Africa – designed to help teams act fast and effectively in complex enviroments.

People, processes, and persistence – driving follow-through, adapting on the ground, and making change stick.

Ground-Truth Intelligence

Boots-on-the-ground presence, turning real data into real opportunity, capturing how markets actually move and behave.

Tech-Enabled Execution

Purpose-built tools developed in Africa, for Africa – designed to help teams act fast and effectively in complex enviroments.

Embedded Delivery Support

People, processes, and persistence – driving follow-through, adapting on the ground, and making change stick.

Advanced Analytics

We connect the dots—turning scattered, informal data into clear insight and pathways to growth.

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Active Users
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The real risk isn't acting too slowly.

It's acting on the wrong information.

OUR LATEST INSIGHTS

BetKing (Nigeria)
BetKing, a Nigerian sports betting startup, partnered with Intrade to launch and scale their national agent network through data-led field operations.
Mapinga Foods (Tanzania)
Mapinga Foods, a Tanzanian potato chip manufacturer owned by Veris Investments, partnered with Intrade to break into the market and establish a nationwide operational presence within a single year.

What can we help you achieve
in Africa?

Customer Reviews

Working with Intrade gives us the confidence that our sales staff are where they are supposed to be and doing what they supposed to be doing. The line of sight that their methodology and sales tools provide, allows me to make informed strategic decisions daily.

Vice President

West Africa

Multinational Beer Brand

6 months after engaging and deploying the Intrade platform into our market, we have already seen a 20 increase in revenue through our direct sales team and a 15% reduction in our operational costs. Their use of behavioural and management sciences has created a level of operational discipline that our business has never had.

S&D Director

Kenya, Pan African

Wine & Spirits Brand

We realised that in order to truly influence buying behaviour, we needed data that is as dimensional as our customers are. We engaged with Intrade to help us delve deeper into the market and to reach across all facets of our customers to really understand them. This engagement has helped us unlock incredible insights to build our value propositions and spend strategies on which has resulted in exponential growth.

CEO

Multi National Sports

Betting & Gaming Brand

Intrade has been an invaluable partner for us in delivering channel development to Nigeria over the past eight years. The platform has become a fundamental part of our sales force KPI management framework and continues to deliver value across multiple departments in our business.

Vice President

West Africa

Multinational Beer Brand

The platform has fundamentally transformed the way we manage our sales teams. Since deployment we have seen an improvement of more than 40% in our salespeople’s daily productivity which has resulted in revenues virtually doubling through our direct sales channels.

S&D Director

Zambia, Pan Africa

Tobacco Products Brand