Intrade helps organisations understand, prioritise and act on growth opportunities across Africa. We do this through first-party data, market intelligence, purpose-built technology and in-market execution.
Our advantage comes from bringing together information gathered first-hand, experienced local operations teams, technology we build ourselves, a proven method and an active analytics and AI practice. Together, they help customers make better decisions—and put them into action.
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First-party information collected and verified by local teams in the markets where we operate.
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Information refined and made useful for targeting, planning, analytics and AI.
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Local teams work alongside customers to put plans, tools and information to work.
Four reasons conventional data fails in African markets, and what we do about each.
Most of Africa’s trade never reaches a spreadsheet. Outlets, routes and customers stay invisible to conventional datasets.
Our own field teams record the market first-hand, outlet by outlet, in the places others leave out.
A decision, or an AI model, is only as reliable as the information behind it.
Every record is checked in the field and carries its source, date and method.
Data has to be cleaned, structured and connected before it can plan a route or target an outlet.
We match, classify and enrich every dataset so it is ready for planning and analytics the moment you need it.
Intelligence locked with analysts, dated the day it was collected, doesn’t move product.
Live audits and field activity keep the picture current, and usable by everyday commercial teams.
That is why Intrade builds and maintains its own first-party view of African markets.
Intrade builds and maintains first-party market data collected and verified by our local teams. It is continuously refreshed and improved through real operational activity, giving customers a more current and trustworthy view of the markets where they work.
Figures as at September 2026. Definitions and counts are being verified with Intrade.
Follow the latest developments from Intrade, Market360 and the markets where we work.
TRUSTED BY TEAMS ACROSS AFRICA
