INFORMATION FOR GROWTH IN AFRICA

Intrade Africa

Understand the market. Build the plan. Grow.

Ground-truth data, practical intelligence and local execution, working together.

Intrade helps manufacturers, distributors and brands understand, reach and grow in African markets. We combine first-party market data, proprietary technology, analytical expertise and our own local operating teams to identify priority outlets, strengthen distribution and improve trade execution.

For commercial teams, the challenge is connecting market opportunity to a productive plan: which outlets to serve, where consumers are, which distributors have reach and where execution needs attention. Intrade brings these questions into one connected approach, from discovery through to delivery and measurement.

Ground-level trade interaction in an African independent outlet

Our advantage starts on the ground

Our own local managers, supervisors and field teams have delivered merchant recruitment, channel development, census, audits, merchandising, sales and research programmes across Africa. Direct observation creates first-party ground truth: where outlets trade, what they sell, how they are served and what is happening in the channel.

We also use the technology we build. Intrade.App, our workflow configurations, measurement methods and quality controls have been shaped through our own operations. That makes us experienced users as well as developers—able to configure the tools, guide adoption and manage the work alongside customers.

Intrade.App has been deployed across more than 27 African countries and used by more than 10,000 users. That experience informs tools built from the ground up for the connectivity, data and operating realities of developing markets.

Operations shape the data, tools and methods

INFORMATION FOR GROWTH IN AFRICA

Market360 modernises proven capability

Market360 has turned this operating experience into a connected family of intelligence-led products. Traditional trade census, audit and route-to-market development now benefit from a shared data model, intelligent quality controls, richer outlet profiles, commercial scoring and integration-ready planning.

The Market360 Data Refinery is the shared quality and enrichment engine. It cleans, matches, verifies and enriches field, customer and external records. Digital Twins add matched digital outlet context; proprietary DEEP Indexes turn selected evidence into comparable commercial scores. The same Refinery is available as a managed service for customer data.

Quality is supported by field evidence, defined rules, AI-assisted checks and human review. Customer data stays permissioned; coverage and refresh are scoped, and observed results remain distinct from movement indicators and modelled potential.

Proven field capability, modernised by Market360

Information for Growth

This is the foundation of our Information for Growth business: reusable intelligence that strengthens familiar services and supports continuously maintained market access. Local operations remain central - creating evidence, proving the technology and helping customers put the intelligence to work.

Evidence → reusable intelligence → action

THE MARKET360 FAMILY & CONNECTED DATA SERVICES

Find the opportunity.
Decide where to focus.

Our portfolio connects Information for Growth, Software as a Service Platforms and Professional Services. An engagement can begin with a new market, existing customer records or an execution question; the offers come together around the decision you need to make.

Census360 — discover the market and prepare the routes

Census360 combines systematic local enumeration with relevant Market360 intelligence and Refinery processing. You receive a verified outlet universe, matched customer records, a prioritised action plan and Data Console tools. Targeted Pareto routes concentrate sales and van-sales effort on priority outlets, ready for deployment through your sales force automation (SFA) system or Intrade.App.

Audit360 — measure execution where it matters

Audit360 connects price, availability, visibility, promotion and merchandising readings to outlet potential and market context. Findings become prioritised corrective actions for sales and distributor teams. Repeated readings show whether those actions are improving execution.

Market360 Subscriptions — keep a focused market view

Subscriptions provide perpetually maintained access to a defined market segment, including prospects beyond your customer base. Intrade builds depth and coverage within the agreed geography, keeping investment focused on the universe you need. Night Trade, the first focused subscription, supports premium spirits, wine and ready-to-drink brands with venue profiles, consumer context and segment benchmarks.

Pulse, added to a subscription or other defined dataset, follows changing movement, digital and audit signals. It helps teams see where relevance is rising or falling and adjust listing, activation and distribution priorities as new evidence arrives.

Different starting points. One connected Market360 family.

THE MARKET360 FAMILY & CONNECTED DATA SERVICES

Data Projects — qualify investment and measure performance

Our analysts combine established FMCG trade science with innovative big-data techniques. Apex Analytics supplies proven templates and measures for availability, volume, visibility, price, promotion and workforce productivity. Customer records, Market360, Persona consumer profiles and external datasets support whitespace targeting, distributor-reach analysis and economic-potential studies.

Refinery-powered studies help qualify expansion investment or assess execution against plans. M360 Edge Services / 360 Edge supplies selected outlet records already in Market360 under a perpetual usage licence for the delivered data.

Multiple data sources, targeted commercial studies

Market360 Data Console — build a plan your systems can use

The Console is an independent planning and visualisation workspace for your data, Market360 datasets or both. Balance customer performance, the wider market, consumer context and whitespace; use enabled self-service Refinery features to improve records; then build targets, territories and routes.

Territory shapes, outlet selections, linked identifiers and planning metadata can flow into your BI, CRM and operational systems through agreed exports and integrations. Planning, reporting and field execution can work from the same definitions and priorities.

From market context to integration-ready plans

TECHNOLOGY, PEOPLE & PROCESSES FOR DELIVERY

Put the plan to work.
Build on what you learn.

Our technology platforms and Growth Managed Services connect market intelligence to daily activity. You can equip your own workforce, strengthen local capacity or ask Intrade to manage the process, with the same focus on adoption, evidence and commercial outcomes.

Intrade.App — the mobile front end for your field force

Our proven, low-code platform brings work instructions, customer data, routes and tasks from back-end systems to field users for validated execution. Configurable workflows support sales, merchandising, audits, census, research and asset or service work. Offline operation, location checks and photographic evidence keep work structured, with synchronisation connecting activity to management, analytics, commerce and the Refinery where included.

Supply Chain Commerce — connect the parties that trade

This B2B orchestration platform connects manufacturers, distributors, resellers and merchants across independent systems. Product, price, stock, order and fulfilment information moves between rep-assisted sales, merchant ordering and distributor channels. Merchant Marketplace supports in-country trade; Distributor Marketplace supports primary distribution.

Data Orchestration provides the integration and automation framework. It also connects logistics, promotion, loyalty, rewards and recommendation services to the front end a channel uses, including Intrade.App. Transaction and execution records can then feed analytics to measure delivery against the plan.

Connected workflows from systems to field execution and commerce

TECHNOLOGY, PEOPLE & PROCESSES FOR DELIVERY

Growth Managed Services — experienced people, deployed locally

Growth Managed Services provides business process outsourcing and embedded support for trade-channel operations. Our analysts and managers build routes, maintain data, coach users and coordinate delivery. Managed field teams recruit outlets, develop distributor routes, merchandise, support van sales and conduct research. Customers gain a rapidly deployable operating capability backed by tools and methods our teams already know how to use.

Local route planning and authentic field execution

DEEP: Discover → Execute → Expand → Progress

This is our method for turning information into growth: discover the opportunity, execute the plan, expand into further potential and use evidence to improve the next cycle.

For example, a beverage manufacturer can map priority areas with Census360, identify look-a-like prospects through Data Projects and build Pareto routes in the Console. Sales teams deploy those routes through their own SFA or Intrade.App; Commerce connects ordering; Audit360 and analytics measure execution. Local specialists support rollout, while subscription intelligence and Pulse help keep priorities relevant.

Continued innovation builds on this same operating foundation—extending reusable intelligence, predictive analytics, automation and connected merchant services. You gain practical support now and a strategic partner for the next stage of growth.

One growth cycle across the Intrade portfolio

We do not only show you where the opportunity is.
We help you operate there.

Bring us your market, customer data or growth challenge. Together, we will define the next practical step.