INFORMATION FOR GROWTH

Data Projects

Discover opportunity. Measure performance.

Your data and analytics partner for FMCG growth. Powered by the Market360 Data Refinery.

Intrade combines deep experience in FMCG trade measurement with innovative big-data techniques to help you decide where to grow and understand how well your plans are being executed. Our desktop data science brings together your information, relevant market and consumer datasets, proven analytical models and integration expertise to qualify investment, prioritise opportunity and measure results.

Commercial analysis grounded in market opportunity and trade performance

Proven trade science. Faster time to value.

Apex Analytics brings together standard templates, established models and prebuilt measures refined through Intrade’s experience in FMCG trade measurement, channel development and workforce management. These reusable methods provide an out-of-the-box analytical starting point, configured to your category, channels and business question.

Our expertise covers availability, volume, visibility, price and promotion, alongside behavioural analytics for field-team productivity and execution. It helps you understand which outlets are being served, how trade conditions compare and where sales or distributor activity is meeting—or falling short of—the plan. Established measures shorten the route from data to useful commercial analysis.

Reusable trade models shorten the route from raw data to commercial analysis

Use big data to discover and expand

We extend that measurement expertise with Market360 outlet intelligence, Persona’s large aggregated consumer-behaviour datasets and relevant external information. Linking consumer profiles, density and catchments to trading locations helps assess potential beyond your current customer footprint. Typical studies answer three connected questions:

Where are more outlets like your best? White Space analysis profiles high-performing customers to define “good”, then identifies look-a-like prospects or outlets meeting specific targeting criteria. Prioritise acquisition and high-value retargeting.
Which distributors have the strongest influence? Distributor Reach aggregates sampled outlet-to-distributor supply connections to reveal distribution strength across outlets, channels and areas. Compare partners and identify gaps in access.
Which locations offer stronger economic potential? Combine outlet attributes, consumer profiles, density and other proxies to compare potential and retail fit—for example, shortlisting quick-service restaurant locations before committing to sites.

Three connected growth questions: prospects, distributor influence and economic potential

Best customers → defining “good” → look-a-like prospects

DEEP: Discover → Execute → Expand → Progress

Within Intrade’s DEEP method, we Discover opportunity, equip teams to Execute, identify where to Expand, and use performance evidence to Progress. A project can qualify a new investment or assess a plan already in market.

Data Projects can qualify new opportunity or assess an existing plan

FROM OPPORTUNITY TO MEASURED RESULTS

Build the plan.
Measure it in the market.

The right data and skills, applied to your question

We start with the decision, the evidence available and what success should look like. Customer sales, outlet, distributor and field records can be combined with Market360, Persona and permitted external sources. The Market360 Data Refinery cleans, matches, verifies, enriches and indexes the records, creating a consistent foundation for our analysts to compare opportunity and performance.

Customer + Market360 + Persona + external sources → one refined analytical foundation

Connect execution evidence to the original plan

Data Orchestration connects the analysis to your business systems. Commerce and workforce automation can generate new order, visit and execution records on Intrade or customer-owned platforms. Linking those records to the original targets, outlets and territories makes it possible to compare planned coverage, field activity and trade results using agreed measures.

For example, a beverage manufacturer can profile successful outlets, identify similar prospects and select distributors with relevant reach. Once the plan is deployed, Apex Analytics can assess whether priority outlets were visited, availability improved, price and visibility standards were met, and recorded volumes changed. The findings inform where to reinforce execution or expand next.

Original targets → execution records → measured performance → corrective action

What you take forward

Decision-ready analysis: opportunity studies, trade scorecards and recommendations, supported by clear benchmarks, sample coverage and model assumptions.
Usable targets and plans: ranked outlets, distributor-reach views or economic-potential maps. Agreed outputs can include customer-linked records, territory shapes and Pareto routes for the Data Console or your BI, CRM and sales force automation systems.
A way to measure delivery: defined performance measures and connected reporting that compare execution with the plan and highlight priorities for corrective action.

For top tier outlet targeting, M360 Edge Services / 360 Edge supplies selected outlets already in Market360, matched to your criteria or best-customer profiles, under a perpetual usage licence for the delivered records. These targets can be used directly in your own systems; refresh is separately scoped.

Best-customer criteria → selected Market360 outlets → perpetual-use target records

Target plan linked to actual execution evidence

What’s next? Act, measure and improve.

Validate priority opportunities through targeted verification or Census360 where further ground truth is needed.
Deploy the plan through your sales tools or Intrade.App, with Growth Managed Services supporting local rollout where required.
Maintain measurement through connected reporting and Audit360; add Pulse to follow changing signals and refine priorities.

Bring us a growth or performance question. We will define the data, analysis and outputs needed to support your next decision.