Intrade Africa
Market360 Data Refinery
Contents
Page 1/3
INTRADE AFRICAMARKET360 DATA REFINERY

DATA FOR AI. INFORMATION FOR GROWTH.

Market360 Data Refinery

Refine the data. Unlock its value.

Better data for AI, analytics and targeting.

Data is often called the new oil. Its value emerges through refinement: turning raw records into information that can be trusted, compared and used. For commercial teams, that means reliable outlet identities, meaningful market context and evidence that supports the next decision.

The Market360 Data Refinery brings together the people, methods and technology of Intrade’s Data Team. We prepare, clean, match, verify, enrich and index usable outlet and location data—yours, ours or both. It is the foundation powering Market360 and a managed data-improvement capability available to your business.

Data expertise connected to ground-truth evidence

The expertise behind the engine

Intrade collects and verifies first-party ground truth through its own African field operations. Our data engineers, geospatial specialists, quality analysts and commercial analysts use the Refinery to make that evidence useful. Customers gain the same expertise, reusable processing and review workflows through one coordinated data team.

Ground truth + specialist data expertise → one coordinated Data Team
INTRADE AFRICAMARKET360 DATA REFINERY

What becomes better about your data

  • Identity and consistency. Standardise names, fields and outlet classifications; detect duplicates; match customer, distributor and market records. Retain source identifiers so the same outlet is recognised across systems.
  • Location confidence. Check coordinates, improve geocoding and area classification, and verify identity against digital, geographic and available field evidence. Flag uncertain records for review or targeted verification.
  • Commercial context. Add Digital Twins—structured digital outlet profiles—ratings, outlet attributes, aggregated consumer density, catchments and permitted supply relationships. Enrich the view beyond existing transactions.
  • Usable image evidence. Apply computer vision and text recognition to suitable menus, shelves and photographs, turning brand, product, price, promotion and visibility evidence into analysable fields.
  • Comparable measures. Apply consistent segments and proprietary DEEP Indexes: 0–10 commercial scores that normalise selected signals for comparison, prioritisation and modelling.
  • Traceability and reuse. Retain source, freshness, confidence and review status, with agreed field definitions and delivery structures. Teams can interpret the information and its limitations.
Six improvements that make location data more usable

Confidence built into the process

Rules and AI-assisted checks work alongside human review, with feedback during active fieldwork and optional visits for important exceptions. Observed, inferred and modelled fields remain distinct: movement indicates activity, not sales; image-derived brand presence is not stock volume. Customer data remains confidential and is only shared or syndicated by explicit agreement.

DEEP: Discover → Execute → Expand → Progress

The Refinery strengthens the evidence behind every stage: discovering the market, targeting execution, assessing expansion and measuring progress.

Rules + AI-assisted checks + human review, with evidence kept distinct
INTRADE AFRICAMARKET360 DATA REFINERY

FROM REFINED DATA TO COMMERCIAL VALUE

Stronger inputs.
More useful intelligence.

Why refinement changes the outcome

  • Better for AI. Consistent identities, classifications and normalised scores provide meaningful inputs for models and recommendations. Source, confidence and usage permissions help define how those inputs can be used.
  • Better for analytics. Matched outlets and consistent field definitions support like-for-like comparison of availability, volume, visibility, price and promotion, reducing repeated preparation before each study.
  • Better for targeting. Enriched profiles connect customer performance to outlet characteristics and market context, strengthening look-a-like selection, whitespace analysis and productive sales-route planning.
Refined data strengthens AI, analytics and targeting

The foundation behind Market360 and Data Projects

Through Data Projects, Intrade applies this refined foundation to your commercial question. Apex Analytics’ established trade models and specialist data science help qualify investment and measure execution against plans. The Refinery provides the matched records, structured measures and context that make the analysis more useful.

The same capability strengthens Census360, Audit360 and Market360 subscriptions. The Data Console makes the data usable: connect your records to market, consumer and supply-chain context; build targets and territory shapes; and prepare integration-ready plans with linked identifiers and metadata for reporting and execution. My Data also provides self-service access to enabled Refinery features.

One refined foundation, multiple ways to use it
INTRADE AFRICAMARKET360 DATA REFINERY
One outlet record, enriched and put to work

What you receive

Start with a usable location file; outlet name, coordinates and channel are a practical starting point. We agree the sources, improvements and intended use, then deliver cleaned and matched records, selected enrichment and scores, confidence and exception information, and field definitions. Outputs can feed the Data Console or your existing BI, CRM, sales-force and AI environments through agreed files, APIs and Data Orchestration integrations.

Enrichment, platform access and refresh are scoped to the data, market coverage, source rights and intended use.

From a usable location file to integration-ready refined data

What’s next? Put better data to work.

  1. Apply it. Use Data Projects to answer a growth or performance question with a stronger evidence base.
  2. Plan and deploy. Build targets and routes in the Data Console, then connect approved outputs to your business systems.
  3. Keep it useful. Add Pulse for recurring signals, with scheduled Refinery processing and Audit360 or targeted verification where new evidence is needed.

Send us a sample dataset and the decision you want to improve. We will show what refinement can add.

Image development brief