INFORMATION FOR GROWTH

Audit360

Measure execution. Act where it matters.

A trade audit should do more than report compliance. It should show which execution gaps matter most—and where to act first.

Audit360 combines Intrade’s proven field operations with Market360 intelligence to measure price, availability, visibility and merchandising in market context. You receive evidence of what is happening, a clear view of commercial priorities and a practical basis for sales, distributor and trade-marketing action.

Trade execution audit in an African independent outlet

Turn market opportunity into effective execution

A sales visit does not confirm that the right products are available, pricing is correct or a promotion is visible. An overall compliance score can also hide poor execution at your most important outlets. Audit360 connects the execution reading to the outlet’s commercial relevance, helping your team decide which gaps deserve attention first.

The same execution gap can have very different commercial importance

DEEP: Discover → Execute → Expand → Progress

Census360 helps Discover the market. Audit360 supports Execute and Progress: verify how the plan is being delivered, then use repeat observations to improve it. The starting point can be an existing Market360 universe, a Census360 baseline or your own outlet list matched to the market reference.

Audit360 links Execute to Progress in the DEEP cycle

Start with the market, not just a checklist

We agree the commercial question, brands, categories, measures, outlet sample and visit frequency. Relevant Market360 intelligence guides outlet selection and interpretation, rather than relying only on familiar locations. Where the agreed sampling design supports it, findings can be extrapolated to the wider defined market.

Local teams use Intrade.App’s structured, offline-capable workflows to capture audit responses, GPS, timestamps and photographs. Measures can include product availability, price, visibility, promotions, merchandising, volume indicators and menu or shelf presence. Suitable images can also be processed to extract brand, product and price signals.

Quality is managed during delivery through validation rules, evidence checks, AI-assisted review, supervisor intervention and targeted revisits. These are field systems and controls Intrade uses in its own operations, with human review where evidence needs clarification.

From market-led sampling to verified execution evidence

Put the findings in commercial context

The Market360 Data Refinery checks, matches and enriches the records. Outlet profiles, Digital Twins—matched digital outlet profiles—and aggregated movement context add depth where available. Proprietary DEEP Indexes provide comparable 0–10 commercial scores, helping distinguish the same availability gap at a low-priority outlet from one at a high-potential location.

The DEEP method guides the growth cycle; DEEP Indexes support comparison. Scores, movement and volume proxies are not verified sales. Field observations, sources and confidence remain distinguishable, and customer data is handled within agreed permissions.

Audit evidence + market context → prioritised corrective action

FROM MEASUREMENT TO ACTION

More than a scorecard.
A plan to improve execution.

Know what needs attention, where it matters and which sales or distributor action should follow.

Audit360 delivery connects the audit evidence to relevant Market360 intelligence, prioritised actions and Data Console tools. The measures, market coverage, reporting cadence, data layers and access period are agreed at the outset.

What you take forward

A verified execution view. Structured audit records, outlet-level evidence and scorecards for agreed price, availability, visibility, merchandising and other category measures.
Market comparisons that expose the gaps. Results by brand, category, channel, area and linked distributor or territory, with repeat readings showing where execution improves or deteriorates.
A prioritised corrective-action plan. Outlet-level issue lists ranked by commercial relevance, identifying where availability, pricing, promotion or merchandising needs attention. Use these priorities to focus sales calls, distributor follow-up and re-audits.
Tools and outputs for deployment. Data Console access and matched outlet records help your team turn findings into targeted call plans, route priorities and tasks for its own sales force automation (SFA) system or Intrade.App.

Make the findings part of everyday sales management

The Market360 Data Console is the workspace for using the results. Explorer helps compare outlets and segments; My Data connects your records; and Planner supports targeted lists, routes and follow-up plans. Map and record views retain the evidence behind each priority, while structured outputs support SFA and reporting integration.

For example, weak availability at high-potential outlets can become a targeted distributor call plan—not just a red score on a report. The next audit checks whether the gap has been addressed.

Execution findings become priority routes and corrective calls

What’s next? Close the execution loop.

Use these complementary next steps to turn the findings into improvement.

Mobilise your sales and distributor teams. Integrate priority issues and matched outlet records into your SFA system or Intrade.App. Refine Pareto routes, call plans and corrective tasks for salespeople, van-sales representatives and merchandisers, focusing effort where execution gaps matter most.
Keep the signals going with repeat audits and Pulse. Revisit the agreed panel to check corrective action. Add Pulse to combine recurring audit evidence with changing movement and digital signals, keeping priorities relevant as conditions change. Refresh frequency follows the agreed sources and programme.
Deploy Intrade’s team where local support is needed. Our Growth Managed Services team can address merchandising gaps, recruit priority outlets and develop targeted distribution routes for your distributors, with local management to support rollout and adoption.

Measure what happens. Fix what matters. Check what changes.

Design your Audit360 programme. Tell us which brands, channels and execution questions need attention, and what your teams need to do differently.