INFORMATION FOR GROWTH

Census360

Discover the market. Know where to act.

A trade census should do more than tell you where outlets are. It should help you decide where to grow next.

Census360 combines Intrade’s proven field operations with Market360 intelligence to deliver a verified outlet universe, a prioritised action plan, targeted sales and distribution routes and the tools to put them to work. It is a practical starting point for market entry, stronger distribution and more productive sales and trade-marketing activity.

Fieldwork in the African independent trade

Discovery is the first step towards growth

Your customer list shows where you trade today. It does not necessarily reveal the outlets you are missing, the areas your distributors underserve or the locations that deserve greater attention. A census can establish what exists, but a list alone leaves your team to work out what matters.

Your customer list versus the wider market

DEEP: Discover → Execute → Expand → Progress

Census360 sits in the Discover phase of Intrade’s DEEP method: establish the market reality, connect it to your business and identify where to focus. That foundation supports execution, expansion and ongoing improvement. As new evidence emerges, it informs the next discovery cycle rather than leaving you to start again.

Discover as the start of a continuing cycle

Start with intelligence. Verify it on the ground.

We begin with the geography, channels, category questions and commercial decision your census must support. Relevant existing Market360 data is included in the scope, informing fieldwork planning and strengthening the market view delivered to you. Intrade RADAR and existing market references help identify coverage gaps; systematic enumeration establishes the current ground truth.

Local teams use Intrade’s Sweeper methodology for street-by-street coverage, supported by Intrade.App’s offline-capable workflows, GPS, timestamps and photographic evidence. Supervisors review routes, investigate gaps and manage revisits. These are tools and controls Intrade uses in its own operations, not simply software supplied for the project.

Quality is managed while work is happening. Defined validation rules, AI-assisted image checks, field feedback and human review help identify errors while teams are still in the area, reducing avoidable rework after they leave.

Street-by-street coverage with a correction loop

Turn field evidence into commercial priorities

As records arrive, the Market360 Data Refinery cleans, matches, verifies and enriches them. Your existing customer records are reconciled with the census to expose duplicates, misclassification and outlets missing from your current view. Digital Twins—matched digital outlet profiles—and aggregated movement and geographic context add depth where available.

Proprietary DEEP Indexes turn selected evidence into comparable 0–10 commercial scores for segmentation and prioritisation. These scores and movement indicators are not measured sales. Sources, confidence and exceptions remain visible, and customer data is handled within agreed permissions.

From field and customer records to comparable priorities

FROM DISCOVERY TO ACTION

More than a census file.
A plan your team can use.

The handover connects the verified market to targeted, productive sales and distribution routes—not just a report.

Market360 intelligence, a prioritised action plan, targeted routes and Data Console access are part of the Census360 delivery. The geography, category measures, enrichment layers, route requirements and access period are agreed at the outset.

What you take forward

A verified market reference. A mapped and consistently classified outlet universe, supported by coverage evidence, enriched profiles and the agreed category, brand or execution measures.
A stronger view of your own customers. Matched customer records, identified duplicates and gaps, and a clearer distinction between the outlets you serve and prospects you have yet to reach.
A prioritised action plan and targeted Pareto routes. Priority outlets grouped into sales and distribution routes designed to focus effort on the strongest commercial opportunities. The plan also guides territory coverage, audit samples and activation.
Tools and data for sales deployment. Market360 Data Console access and structured outputs allow your team to refine targets and prepare route and call plans for its own sales tools or Intrade.App.

Keep working with the intelligence

The Market360 Data Console keeps the census usable. Explorer lets you search, compare and segment the market; My Data connects customer records; and Planner supports target lists, routes and territory plans. Map and record views show the evidence behind each priority.

Structured outputs connect the census to your customer records, sales force automation (SFA) and reporting systems, so route plans can reach the people who sell and deliver.

Priority outlets become routes and daily calls

What’s next? Put the routes to work.

After Discover comes Execute: mobilise your sales or van-sales team around the priority routes. Combine the following next steps to suit your operating model.

Mobilise your sales team. Integrate matched census data and targeted Pareto routes into your SFA system or Intrade.App. Give salespeople and van-sales representatives prioritised outlet lists, routes and call plans designed to make each day in the field more productive.
Keep the signals going with Pulse and Audit360. Add Pulse to track changing movement, digital and recurring audit signals. Use Audit360 to measure price, availability, visibility and merchandising, then refine route priorities as market conditions and execution change.
Deploy Intrade’s team to develop distributor routes. Our local operations and Growth Managed Services team can develop and establish targeted distribution routes for your distributors, recruit priority outlets and support local rollout and adoption.

Discover the market. Prioritise the opportunity. Put the routes to work.

Plan your Census360 project. Tell us which market and channels you need to understand, and which commercial decision you need to make.