Information for growth in Africa.
Intrade brings people, processes, data and technology together around your specific market challenge. We work alongside your team to understand what is getting in the way, find the right information and build a practical path from insight to action.
We don’t hand over a plan and walk away. We help you make it happen. From collecting, structuring and enriching data to deploying technology and supporting teams in the field, we remain involved through execution. Our role is not simply to recommend what should change, but to help turn the solution into a working operational reality.
Bring us the challenge. We’ll bring the data, technology and people to solve it with you. Whether you need to understand an unfamiliar market, identify new opportunities, improve execution or make better use of your own information, we become part of the team working toward the outcome—turning information into growth across Africa.
We work with local and global organisations that need a clearer view of African markets and practical support to turn that understanding into growth.
We work with local and global organisations that need a clearer view of African markets and practical support to turn that understanding into growth.
Our purpose is simple: to turn information into action that helps organisations thrive in Africa.
Our understanding of African markets is grounded in local teams, field operations and long-term experience across the countries where we work.
We are always looking for capable partners who can help extend our reach and strengthen delivery across African markets—from agents and resellers to experienced local field-operations teams. We also work with organisations that want to unlock commercial value from their data by integrating approved, responsibly governed datasets into the Market360 intelligence platform.
Intrade is entering a new stage of growth. We have built the team, methods and technology to scale and are considering how best to fund expansion into new markets and broader access to goods and services across Africa. We remain open to appropriate conversations with investment partners about ways to support that growth.
"If you want to go fast, go alone.
If you want to go far, go together."
— African Proverb
From our beginnings in 2008 to the connected market-intelligence business we are building today, each stage of Intrade’s journey has added new experience, capability and technology.
We started in Eswatini as BrandWorx, supporting MTN on the ground with trade marketing and GTM support. From day one, our business was built around execution in real markets,
not theory from a distance.
1 country
We launched our first HHT solution, expanded into Zambia for MTN, and launched information services through retail audits for Zambian Breweries (SABMiller). This was the point where a local operation became a regional growth platform.
3 countries
We launched our first SFA platform – the Route Plan Management System (RPMS) and expanded into Ghana and Nigeria. This marked our shift from pure field execution into tech-enabled growth.
5 countries
SABMiller adopted RPMS across 11 African markets, confirming that our model could scale across multiple countries, teams, and commercial environments.
Intrade Africa is created as the Technology arm of BrandWorx. Distell chooses Intrade for Africa, reinforcing our position as a trusted growth partner for large businesses expanding across the continent.
14 countries
SABMiller was acquired by AB InBev. By now, we were clearly part of a wider pattern: helping power African growth stories that became valuable enough for global buyers.
We launched InTrade.app, adopted by SAB, Multichoice, Distell, Illovo Sugar, BetKing, Pernod Ricard, and others. Years of field experience had now become scalable technology.
18 countries
BetKing was sold to Multichoice Group, and Pioneer was acquired by PepsiCo. Once again, we found ourselves contributing to businesses that were building real value in Africa.
Heineken acquired Distell. In the same year, management completed the buyout of the Intrade Tech & Data business, taking full ownership of the next phase of growth.
24 countries
InTrade attracted investment to build M360, turning 17 years of pan-African operating experience into a platform designed for smarter growth. Built for Africa’s unique market challenges, M360 helps brands pinpoint the right growth levers and expands our mission to transform access to information across the continent. 30by2030 begins
24 countries