From Market Entry to Nationwide Operational Presence in Under 12 Months
Mapinga Foods, a Tanzanian potato chip manufacturer owned by Veris Investments, partnered with Intrade to break into the market and establish a nationwide operational presence within a single year.
The Solution: Intrade Market Entry Deployment
By applying the DEEP methodology, Intrade moved Mapinga Foods from initial market entry to a fully digital nationwide operation.
- Discover (Market Intelligence):
- Mapped the total outlet universe in Dar-es-Salaam to establish a baseline understanding of the trade landscape.
- Validated and segmented outlets using analytics to identify a high-potential (Pareto) base.
- Execute (Sales Enablement):
- Focused sales resources on the most valuable trade opportunities.
- Onboarded sales reps to the Intrade platform with routes and schedules designed for optimal productivity.
- Expand (Commerce & Compliance Integration):
- Connected Intrade Commerce directly to the Microsoft ERP system.
- Enabled field reps to place orders and process tax remittances (TRA) directly through the Intrade app.
- Progress (Data Intelligence): Consolidated field activities and backend systems into integrated B.I. dashboards to provide visibility into commercial and compliance performance.
The Results
- Market presence established in less than 12 months.
- Fully digital field operations implemented nationwide.
- Data-driven outlet targeting used to optimize sales efforts.
- Compliance and commerce managed within a single, unified platform.