Turning complex African export ordering and logistics from a two-week process into minutes
Synatic has featured Intrade Africa in a customer case study highlighting the technology behind the Distributor Marketplace, originally developed for Distell’s African distributor network.
Working with Synatic’s integration platform, Intrade connected the customer-facing commerce portal directly into SAP and automated some of the most difficult parts of export ordering, including product conversion, pallet and container calculations, shipping requirements, split orders and pro-forma invoicing.
The result was a major shift in efficiency. Processes that could previously take export teams up to two weeks were reduced to a matter of minutes, while giving distributors a far simpler way to place and track complex orders.
The project is an important part of the technology and integration experience that now underpins Intrade’s broader Supply Chain Commerce capability. Following Heineken’s acquisition of Distell’s African operations, Intrade has continued supporting the integration and modernisation of commercial operations across Heineken Beverages International markets.